Our Process

From Business Problem to Working Automation

Good automation starts before the first line of code. Before we build anything, we need to understand how your business works, where your team spends time, which systems are involved, and what the automation actually needs to accomplish.

Digwave takes projects from discovery through design, development, testing, deployment, and ongoing support. The result should be a system your team can actually use, not just an impressive AI demo.

How We Work

01

Discovery Call

We Start With the Business, Not the Technology

The first conversation is about your business.

We'll discuss:

You don't need to arrive with a technical specification. You simply need to explain what is happening today.

What your company does
How leads or customers currently reach you
Your sales or operational process
Where your team spends manual time
Which systems you currently use
Where delays or bottlenecks occur
What you want to improve
02

Automation Audit

We Map What Actually Happens

Once we understand the problem, we look at the workflow in more detail.

We identify:

Not every problem needs AI. Sometimes a simple rule-based workflow is the better solution.

Sometimes AI is useful for conversations, classification, information extraction, or decision support. We determine the appropriate approach based on the process.

Repetitive tasks
Manual data entry
Lead handoffs
Communication bottlenecks
Disconnected systems
CRM processes
Follow-up gaps
Processes that should remain human
03

Solution Design

We Design the System Before Building It

Once the workflow is understood, we define how the automation should work.

This can include:

For example:

Lead
↓
↓
↓
CRM
↓
Appointment
↓
Sales Team

The system design gives everyone a clear understanding of what will be built.

CRM integrations
APIs
Databases
Calendars
WhatsApp
Business rules
Human approval
Escalation paths
Notifications
Data flows
04

Proposal

Clear Scope Before Development Starts

After the requirements and solution have been defined, we prepare the project proposal.

Depending on the project, this can cover:

The objective is to make the scope clear before development begins.

Project scope
Automation workflows
Integrations
Development requirements
Deliverables
Implementation timeline
Project investment
Support arrangements
05

Development

We Build the Automation Around Your Workflow

Once the project is approved, development begins.

Depending on the system, this may involve:

AI models
OpenAI, Claude, or another suitable model.
Automation
n8n and custom workflow logic.
Voice
Voice AI and telephony infrastructure.
Development
Python, Node.js, APIs, databases, and custom software.
Integrations
CRM, calendars, websites, WhatsApp, internal applications, and third-party platforms.

We use the technology required by the workflow rather than forcing the project into a predefined technical setup.

06

Testing

We Test the System Before Your Team Relies on It

A successful demonstration isn't the same as a production-ready system.

We test the automation against different scenarios.

Normal scenarios
The expected workflow works correctly from beginning to end.
Unexpected inputs
The system receives information it wasn't specifically expecting.
Missing information
A customer or lead doesn't provide everything required.
Integration failures
A connected service doesn't respond as expected.
Human escalation
The system needs to pass the conversation or task to a person.
Edge cases
The workflow reaches conditions that don't happen often but still need a defined response.

Testing depends on the complexity and risk of the system being built.

07

Deployment

Put the Automation Into the Real Workflow

Once the system has been tested, we connect it to the production environment.

This can include:

Deployment is handled carefully so your existing operations aren't disrupted unnecessarily.

Production APIs
CRM
Phone system
Website
Calendar
WhatsApp
Databases
Internal applications
Automation infrastructure
08

Support and Improvement

We Don't Just Hand Over the System and Disappear

Real businesses change.

Your sales process changes.

Your CRM changes.

Your customers behave differently.

Your team discovers new requirements.

That's why automation often needs refinement after launch.

Depending on the project and support arrangement, Digwave can help with:

The exact support arrangement is defined as part of the project.

Troubleshooting
Workflow changes
AI behavior improvements
Integration updates
New automation requirements
System maintenance
Ongoing improvements

What Happens During a Project?

A typical project follows this path:

Each stage has a purpose.

We don't jump directly into development before understanding what we're building.

Discovery
↓
Automation Audit
↓
Solution Design
↓
Proposal
↓
Development
↓
Testing
↓
Deployment
↓
Support

What We Need From You

You don't need to be technical.

The most useful information is usually about how your business works today.

For example:

Screenshots, workflow documents, process diagrams, CRM examples, and system access can also help during the appropriate stages of a project.

What happens when a lead arrives?
Who responds?
What questions do they ask?
Where is the information stored?
Who qualifies the lead?
What happens after qualification?
What happens if the lead doesn’t respond?
Which systems are involved?
Where does the team spend the most manual time?

What We Don't Do

We Don’t Automate Everything

Some tasks are better handled by people.

We look for processes where automation can provide meaningful value.

We Don’t Start With a Tool

We don’t decide that you need a particular platform before understanding your workflow.

We Don’t Promise Magic

AI can be extremely useful, but it has limitations.

We design systems around defined use cases, business rules, testing, and human escalation.

We Don’t Treat Deployment as the Finish Line

A production system needs to work within the real business environment.

Support and refinement can be important after launch.

Where Humans Stay Involved

Automation should have clear boundaries.

For example:

Or:

This approach lets automation handle repetitive work while people remain responsible for decisions and conversations that require human judgment.

AI handles initial inquiry
↓
AI collects information
↓
Workflow evaluates criteria
↓
Qualified opportunity reaches sales
↓
Human handles the sales conversation
AI handles customer request
↓
Request falls outside defined scope
↓
Human support team takes over

A Typical Automation Architecture

A simple Digwave system might look like:

Different projects can have very different architectures.

The diagram above is simply an example of how the components can work together.

Customer
↓
Website / Phone / WhatsApp
↓
AI Agent
↓
Business Rules
↓
Workflow Automation
↓
CRM / Calendar / Database / API
↓
Sales or Operations Team

How Long Does a Project Take?

There isn't one fixed timeline for every automation project.

Implementation depends on:

A focused lead qualification workflow may be much simpler than a multi-channel AI sales system connected to several business applications.

After the discovery and design stages, we can provide a project-specific timeline.

Number of workflows
AI requirements
Number of integrations
CRM complexity
Voice requirements
Data requirements
Custom development
Testing requirements
Deployment environment

What Does an Automation Project Cost?

There is no useful one-size-fits-all price for custom automation.

A system involving:

is very different from:

The project scope determines the investment.

We define the requirements before preparing a proposal.

One workflow + one integration

is very different from:

AI voice + lead qualification + CRM + WhatsApp + multiple workflows + custom APIs

Is Digwave the Right Fit?

Digwave is built for businesses that have a real process to improve.

You may be a good fit if:

If you're only looking for a basic chatbot or a simple one-step integration, we may not be the right fit.

Your team handles a consistent volume of leads or requests
Employees spend time on repetitive tasks
Multiple systems need to communicate
Leads aren’t always followed up quickly
Sales teams spend too much time qualifying prospects
Your business is growing faster than your manual processes
You want to improve operations without simply adding more administrative work

Frequently Asked Questions

We'll discuss your business, current workflow, systems, problems, and what you're trying to accomplish. You don't need a technical specification before the call.

Let's Start With the Process You Already Have

You don't need to know exactly what should be automated.

Show us how the process works today.

We'll help identify where AI and automation can realistically fit, what should remain human, and what it would take to build the system.